Reason 01
Presence
A printed publication lives on the kitchen counter for two weeks. An email gets three seconds, on a good day. For organizations whose members forget they belong between renewal moments, that gap is the entire job.
Track A · Membership
A magazine for your members
— without building a magazine team.
Print publications for associations, alumni networks, credit unions, congregations, unions, co-ops, and member-owned brands. We handle the editorial, the design, the print, and the mail. You stay focused on running the organization.
Built for
Professional associations · Alumni networks · Credit unions & co-ops · Labor unions · Faith communities · Trade associations · Advocacy organizations · Member-owned brands
§ 01Why print, still
Three things print does that nothing else does.
The current case for print isn’t nostalgia. It’s these three measurable, scale-invariant facts.
Reason 02
Trust signal
Paid-for print is the most expensive, least-fakeable medium left. It signals — to members, to sponsors, to legislators — that the organization is real, funded, and not going away.
Reason 03
Distribution
Print arrives at ~95% of mailboxes (USPS Household Diary Study, 2023). Email opens average 18% (Mailchimp 2024 industry benchmarks), and falling. For governance, advocacy, and renewal-adjacent communication, that delivery gap is the whole product.
Most member orgs that publish print are stitching together four separate vendor relationships. Our turnkey program replaces the whole stack with one accountable owner.
§ 02End-to-end
What turnkey actually means.
Most membership orgs we talk to are quietly stitching together a part-time editor, a freelance designer, a print broker, and a mailing house — plus their own staff time managing the chain. We replace all of that with one accountable partner.
Our team handles
- Editorial calendar planning and theme development
- Article writing and member-voice integration (we collect, edit, and shape the stories)
- Photography sourcing, infographic design, and layout
- Two rounds of proof with your team for approval
- Production routing — Vancouver West, partner plants East
- Mailing list management and direct-to-member fulfillment
- Postage optimization and regional drop-shipping
Your team does
- Tell us about your members, programs, and 12-month calendar
- Approve the editorial outline at the start of each issue
- Sign off on the final proof
- That's it. Most clients spend under 4 hours per issue on their side.
§ 03Pick your scale
Four programs. One press. One editorial team.
Choose the tier that matches your member count. Format, cadence, and economics scale together. Every tier includes the same end-to-end editorial-to-mailbox service.
Tier 01
Community
5K – 15K members
“You probably don't have a comms team. We are your comms team.”
Format · 8-page tabloid
Cadence · Quarterly
Regional bar associations · multi-campus alumni networks · district unions · small dioceses
Tier 02
★ Most common entry
Regional
15K – 50K members
“Plug a full editorial back-office onto your one-person comms manager.”
Format · 16-page tabloid
Cadence · Bi-monthly or quarterly
State professional associations · mid-sized credit unions · provincial unions · regional advocacy groups
Tier 03
National
50K – 250K members
“Replace your fragmented vendor stack with one accountable partner.”
Format · 24-page tabloid
Cadence · Monthly
National associations · large credit unions · national alumni networks · trade unions
Tier 04
Flagship
250K+ members
“Strategic editorial partnership. Fully white-labeled in your brand.”
Format · Custom magazine or tabloid
Cadence · Custom
National advocacy organizations · co-op federations · major alumni systems
Pricing scales with member count, page count, paper grade, and mail prep. Every program is custom-quoted after a 30-minute scoping call — no public price grid, because no two membership programs are alike.
§ 04How an issue gets made
Four touch-points from your team. Eight weeks lead time. One magazine in the mail.
Step 01
Scoping
Half-hour call to map your members, programs, voice, and red lines. Once per engagement.
Your team · 30 min
Step 02
Editorial outline
We send the issue concept and article list. You approve, request swaps, or add member spotlights.
Your team · ~1 hour
Step 03
Production
We write, design, source photos, lay out, copy-edit. You see nothing during this phase.
Our team · ~6 weeks
Step 04
Proof & sign-off
You see two rounds of proofs in our PrePress Portal. Annotate or approve.
Your team · ~2 hours per round
After step 04, production runs, mailing is dropped, and members get their copies. Your total per-issue lift is well under four hours of staff time.
Editorial standards
A real editorial team. Not a content mill.
Our editors come from independent magazines, community newspapers, and trade publications. They run their pieces past fact-checkers, photographers, and your own subject experts before sign-off. The voice in every issue is yours, but the editorial discipline behind it is professional-grade.
How we typically structure an issue
- 25% · Member voices, profiles, letters, regional updates
- 35% · Issues your members care about, written for them
- 25% · Practical service content — benefits, calendars, opportunities
- 15% · Lifestyle, leisure, and human-interest pieces
Mix is configurable per issue — add or remove categories at the outline stage.
§ 05After the first issue mails
The shift is qualitative before it’s quantitative.
We can’t promise a renewal lift number for your specific organization without modeling your data. But across the membership programs we’ve seen, four shifts show up almost every time.
Shift 01
Members start naming the magazine.
At the next AGM, the board meeting, or the conference floor, members reference articles by name. The publication becomes a shared shorthand for the organization itself.
Shift 02
Renewal calls get shorter.
Members already know what they’re renewing for. They’ve been holding the evidence in their hands all year. The "remind me what my dues do" conversation goes away.
Shift 03
Sponsors and partners take you more seriously.
Holding a real magazine in a meeting changes the room. Funded print is the most expensive, least-fakeable trust signal in association partnerships.
Shift 04
Your board stops asking what comms does.
The publication answers the question on the cover, every month or quarter. Comms budget conversations become about expansion, not justification.
Industry context
Independent association-management research consistently associates printed member publications with a 3 to 5 percentage-point lift in annual renewal rates, especially in member populations skewing 35 and older. The lift compounds annually. We model the math against your specific dues structure and renewal benchmark during the scoping call — no spreadsheets to fill out beforehand.
§ 06Frequently asked
The questions every membership director asks first.
Do we need to write the content?
No. Editorial production is included. Our team writes, edits, and produces. Your members' voices stay yours — we collect their letters, profile their stories, run their photos. You sign off on what goes in.
Will it look like a Rallity publication or our publication?
Yours. Fully white-labeled in your brand, your voice, your masthead. Rallity does not appear on the cover, the masthead, or anywhere a member would see.
What if our membership grows? Can we move tiers?
Yes — we re-tier at the annual review. Most clients start at one cadence and step up. Our infrastructure runs the same whether you're at 7,000 or 70,000.
We have under 5,000 members. Can you serve us?
Honest answer: not profitably. Below 5,000 you'll get better economics from short-run print services like Mailchimp Print, Lulu Direct, Mixam, or a local commercial printer. We'd rather tell you that than waste your year.
Do you require an annual contract?
A 12-month engagement is standard for monthly cadence to amortize editorial setup. Quarterly tiers can pilot one issue.
Can we use our own writers or photographers?
Yes. Bring as much or as little as you want. We have clients who supply 80% of editorial and clients who supply nothing. The scope adjusts accordingly.
How is pricing structured?
Custom-quoted after a 30-minute scoping call. Pricing depends on member count, page count, paper grade, mail prep, drop-ship strategy, and how much editorial we source vs you supply. We don’t publish a price grid because no two membership programs are alike.
§ 07Under 5,000 members?
Honest answer: we’re not your fit.
Web-offset newsprint runs amortize fixed costs across the print quantity. Below ~5,000 copies, you’ll get better economics and faster turnaround from these alternatives:
- Mailchimp Print or PsPrint — short-run digital, 200-piece minimums
- Lulu Direct or Mixam — booklet and magazine print-on-demand
- A local commercial printer — for hyperlocal HOAs and clubs, a regional shop beats us on freight
Coming back at 5,000+? We’d be glad to talk.
§ 08Three doors
What’s the right next step for your scale?
Community tier
Before bringing a recommendation to the board.
★ Regional & National tiers
Most start here.
Talk to us
A 15-minute scoping call. We map your members, your editorial mix, and your distribution. No proposal pressure.
Flagship tier
Strategic editorial partnership.
Strategy session
A 60-minute working session. We model your renewal economics, your editorial structure, and a phased rollout plan.
■Resource